Typically, there are many groupings or segments to choose from when selecting your client segments. 2 key areas of focus are: 1. Rear-view Mirror: We suggest reviewing your current clients (based on revenue generated in recent years) and, 2. Frontal-view: We suggest looking ahead at your future growth areas, so you can pick a few client segments [...]
It’s time to employ individualised marketing techniques to remain connected with your customers. Gone are the days when basic segmentation was all you needed to pinpoint your target audience. Customers are more than age, gender location and income levels neatly filed in your database. You’ve really got to know what your customers want at [...]
Client Segmentation enables the concentration of your valuable and scarce resources to grow your business. What is Client Segmentation? It is the subdivision of a market into discrete client groups that share similar characteristics. Here are 5 reasons why successful companies adopt client segmentation: Provides Focus: It provides a powerful means to identify client needs [...]
Are your customers delaying their purchases? Are they more price sensitive? The research shows that you are probably being impacted by digital disruption without even realising it. Business Owners and Leaders need to combat disruptive changes to grow revenue. They do this by developing a growth strategy to concentrate scarce resources with confidence on the few options that [...]
Business Leaders running today’s organisations place a heavy emphasis on profit. Profit growth always requires top-line revenue growth, and they expect every one of their business units to be aligned with this growth plan. How can you test this? Here are 10 critical topics to validate your revenue growth plan against: 1. Market conditions: Have you got [...]