Video: The end of Competitive Advantage

Are you at risk of being trapped in an uncompetitive business?

End of Competitive Advantage by Prof. Rita McGrath (Columbia Business School)

You could be at risk and not even know it. This happens fast with outdated approaches to strategy—what once worked well no longer fits today’s accelerating reality. Columbia Business School professor and known strategy expert Rita Gunther McGrath takes on the very concept of sustainable competitive advantage—once a necessary part of strategy, now increasingly obsolete and no longer a realistic goal for most firms.

Instead, she says, the new path to winning means capturing opportunities fast, exploiting them decisively, and then moving on once they are exhausted. It’s all about learning to thrive in a transient advantage economy.